MacroSolve is leveraging its 14-year operating history and position of authority in the business mobility market to springboard into establishing itself as the leader in mobile business apps to small & medium-sized businesses (SMBs) and small & medium sized governmental organizations (SMGs).
The company, through its Anyware Mobile Solutions division sells its ReForm XT™ platform mobile software product as well as other vertical-specific mobile business apps like DineInsight™, and ClubInsight™, “Powered by ReForm XT”.
While the app market has been thriving with an estimated 4.51 billion apps to be downloaded by consumers in 2010, it is the mobile business app niche that is projected to grow at double digits per year to $18.7 billion by 2014, $9.9 billion of which is attributed SMBs. With its long standing position as a leader in delivering mobility solutions to SMBs, MacroSolve is pursuing this enormous market opportunity.
MacroSolve’s business model for the mobile business app market yields high-margin recurring revenue streams for the company while also delivering high ROI to its SMB and SBG customers.
MacroSolve intends to launch a series of vertical-specific mobile business apps “Powered by ReForm XT”. The company targets an increasing number of vertical sectors and sells to these sectors through both an expanding sales force as well as resellers that expand reach geographically and by industry segment.
MacroSolve is positioned to leverage its 14-year track record in the mobility industry by developing and launching in 2010, its mobility e-Marketplace, the first of its kind in the industry. This e-Marketplace, built in conjunction with the leaders in the wireless space, is anticipated to be the pioneer in bringing together the demand - the 6 million SMBs seeking the benefits and advantages of mobility - with the supply - device manufacturers, solutions providers, wireless carriers, and distributors who have the tools businesses need to capitalize on mobility.
This online mobility hub will be centered on the aggregation of mobile apps, mobile hardware, software and services for businesses with an easy to use interface designed for how businesses think. News, information, blogs, expert commentary and forums enhance the community aspect to the site. The site will be targeted to small and medium-sized businesses and governmental organizations with modest or no IT staff.
The site will be positioned as a product-agnostic and service-agnostic site where buyers and sellers can meet, discuss solutions, and conclude sales and service transactions. It also becomes a marketing channel to promote Anyware Mobile Solutions’ products and services. MacroSolve anticipates generating multiple, recurring, passive revenue streams through advertising and sponsorship sales, product and service sales, software licensing, and subscription revenues.
For more information about MacroSolve opportunities, potential investors and partners are encouraged to visit the Investors and Partners pages of this web site. Please Contact Us to speak with a company representative.